Highlights of the Day (my review of David Gaughran’s “Let’s Get Visible: How To Get Noticed And Sell More Books (Let’s Get Publishing) ”


When someone wants to talk to you about the highlights of their day, they usually want to tell you about the most interesting things that happened to them or the most interesting things that they did on that particular day. The highlights of the day for me litter the pages of David Gaughran’s “Let’s Get Visible: How To Get Noticed And Sell More Books (Let’s Get Publishing).” Over the course of two days, I read this book with the implicit intent of improving my marketing skill-set. I doing so, I marked the book up with my electronic highlight!

Mr. Gaughran gives readers an inside look into the algorithms that drive Amazon’s recommendation engine and he tells readers about the factor that really drives Best Seller and Popularity Lists. Then he gives advice on marketing and publicity strategies. I especially enjoyed his advice on email lists.  His piece on category selection was exemplary. Ultimately, I believe the take home message of the book is first make sure that you have created a stellar product (great story with excellent packaging) and then make sure that that product is placed in front of the right reader’s eyes.

“Let’s Get Visible” is more than just a book. It is a tool that authors can use to gain a better understanding of publicity and marketing so that they can spend more time doing the most important thing: writing. My highlights of the day are littered all throughout “Let’s Get Visible.” What are your highlights of the day?


About the Blogger

James Fant is an author of inspirational romance and suspense. He lives in South Carolina, USA, where the mountains and the beaches have befriended him. In return, he tells wonderful stories about them.

Here is a list of his books.

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